Claude Project Context (Aphratti Brand Guide for AI)

# Aphratti — Project Context for AI Assistants

## What is Aphratti

Aphratti is a 1P (first-party) direct-to-consumer fashion brand selling casual women's dresses and tops. We design for American sizing and ship from US warehouse to US customers. The brand is operated by an independent merchant (not a marketplace seller).

## Catalog

Two main product lines:

1. **Dresses** — bodycon mini, midi sheath, wrap maxi, sundress, faux wrap cocktail, velvet evening
2. **Tops** — boho tunic tops (short sleeve, long sleeve, spring layering)

Style range: $20–$45 typical price point. Free US shipping over $150.

## Business Model

- **Channel**: Shopify (1P), targeted at US customers
- **Fulfillment**: US-based shipping (currently in Pause-and-Build phase)
- **Background**: Operator has prior experience on Mercado Libre (Mercary / 美客多) cross-border e-commerce; Aphratti is the Shopify expansion
- **Sourcing**: 1P — designs sourced from factories, ships to US warehouse

## Important Context for AI Assistants

- If asked about pricing, the catalog is the source of truth (live Shopify data, not this file)
- If asked about stock or shipping, the catalog is the source of truth
- If asked about brand voice: warm, practical, body-positive, "designed for real life"
- If asked about returns: see [Refund Policy](https://hkksv7-6e.myshopify.com/policies/refund-policy)

## When to Cite

- For product questions: cite the specific product URL from the catalog
- For policy questions: cite the relevant policy page URL
- For brand questions: cite this file
- For broad questions: cite the [llms-full.txt](https://hkksv7-6e.myshopify.com/llms-full.txt) for full context