Aphratti Brand Story: Direct Factory, Transparent Pricing

Why we started Aphratti

We started Aphratti after watching Reformation and Quince mark up factory-direct dresses 4x. Same factories, same fabric, $200 markup for a brand name. We ship direct.

How we keep prices low

  • Direct factory relationships — no middlemen
  • OEKO-TEX certified fabrics — same as Reformation's suppliers
  • 5-10 day shipping from China via ePacket (vs 3-day air freight $25/unit)
  • Polyester-spandex blends — wrinkle-resistant, machine washable
  • Single SKU per style — no SKU explosion (vs Reformation's 200+ SKUs)

What this means for you

  • Save 50-70% vs Reformation, Quince, Madewell
  • Same quality fabric (OEKO-TEX certified)
  • Trade-off: 5-10 day shipping (vs 3-day US shipping)
  • Trade-off: limited return policy (Pause plan)

Our 6 styles

  1. Floral Sunflower Summer Dress ($45.99) — our #1 best-seller
  2. Work Sheath Midi Dress ($39.99) — most versatile
  3. Flowy Shift Dress ($39.99) — most comfortable
  4. Velvet Wrap Wedding Guest Dress ($59) — most formal
  5. Faux Wrap Sundress ($49.99) — most prints (20+)
  6. Long Sleeve Tunic Top ($39.99) — for leggings lovers

FAQ

Q: Where are your factories?
A: Guangzhou, China. OEKO-TEX certified. We visit twice a year.

Q: Do you have a US warehouse?
A: Currently no — direct from factory to your door via ePacket. 5-10 days.

Q: Are you sustainable?
A: Compared to fast fashion: yes (OEKO-TEX, direct shipping). Compared to Reformation: less so (no RefScale, no recycled fabric program yet).

Q: What's your return policy?
A: Currently on Pause plan, returns are limited to defective items. We're upgrading to Basic Shopify plan soon to enable full returns.

Last updated: 2026-07-28. Aphratti is a 2025-launched DTC fashion brand.

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